ca-book Chapter 131 Excavator
Chapter 131 Excavator
At this year's Canton Fair in autumn, Xingyuan Machinery unveiled three new products: wheeled excavators, crawler excavators and computerized sewing machines.
Yuan Xia applied for two new product launches, one for computer sewing machines and one for excavators.
The computerized sewing machine was developed by the research and development team led by Qu Wenyuan for several years.
When the project started, few people on the team had much contact with computers.Yuan Xia spent nearly 2 yuan to buy a computer for the research and development team to learn and use.
After several years of study and exploration, almost all the R&D personnel of this team have become computer experts, and almost all of them are self-taught.
Hard work paid off, and Qu Wenyuan finally lived up to Yuan Xia’s expectations and developed the first computerized sewing machine. Although it can only perform simple automatic edge sewing and automatic thread trimming, compared with electric sewing machines, the speed should be improved. a cut.
When the computerized sewing machine was unveiled at the new product launch conference, it really shocked the domestic counterparts and the garment industry. It turns out that the sewing machine can still play like this!Not only that, foreign sewing machine brands were shocked.
In fact, computerized sewing machines have appeared abroad as early as the 80s, but even in foreign countries, it has not been popularized.
Because computers have not been popularized yet, the price is too expensive. A computer sewing machine will cost no less than 2 yuan, and its functions are not as complete as that of an electric sewing machine, and it is far less cost-effective than an electric sewing machine.
Naturally, foreign brands have never thought of promoting them in China. From the perspective of foreigners, China is a high-tech desert, where everything is still wild and primitive, and there is no use of computer sewing machines at all.
Xingyuan is the first manufacturer in the country to develop computerized sewing machines. This time, it has earned enough attention. Not only newspapers in Guangdong Province have interviewed and reported on it, but also national science and technology newspapers, and even TV stations. Related reports.
However, Yuan Xia also knows that the computerized sewing machine is almost a conceptual product at present, and it is difficult to go to the market.
Its functions are still not perfect, and the price is too expensive. The ordinary high-speed electric sewing machine is only three to four thousand, while the computer sewing machine is priced at 25800 yuan, which is not very cost-effective.
But Yuanxia is not worried that the cost will not be recovered. Computerized sewing machines are the future trend. With the popularization of computers and the gradual improvement of product functions, it will completely replace electric sewing machines.
As long as human beings still need to wear clothes and shoes, there will be no worries about the market for computerized sewing machines. In the future, they will be sold not only throughout China, but also around the world.
Investing now is to deploy in advance and prepare to seize the market in advance.
In the exhibition hall where the sewing machine is located, Xingyuan has almost become the most popular booth in the venue, and countless exhibitors and buyers flock to visit and experience the new machine.
However, no order has been placed because the price is too expensive and the operation needs to be learned specially, especially its functions are too simple and the efficiency cannot keep up with high-speed electric sewing machines.
The only advantage is that it is a high-tech product with high quality.
But Yuan Xia doesn't have to worry about having no place to test their new products, just leave it to Si Haibo.
Si Haibo now not only makes shoes, but also starts to make sports shoes and sportswear of his own brand, imitating the American brand he processed on behalf of him.
Many national textile brands in China started as OEMs, and then created their own brands after they became bigger.This money can be earned by foreigners, but not by the Chinese?
Si Haibo also listened to Yuan Xia's advice, hired a designer himself, imitating a big brand is fine, but he has to have his own style and characteristics, and even Yuan Xia suggested to him the idea of opening exclusive stores in large and medium-sized cities across the country.
Si Haibo is now ambitious and wants to create his own sports brand for Chinese people.He is now deeply influenced by Yuan Xia, and he always keeps the entrepreneur's sense of social responsibility in his heart and talks about it.
Si Haibo can give Xingyuan feedback on product performance, so that the product performance can be improved and improved in a targeted manner.
This time the large equipment exhibition hall, Xingyuan is still the old location, diagonally opposite Hitachi Construction Machinery.
Hitachi Construction Machinery has watched Xingyuan's products change from a basic light dump truck to two air-conditioned dump trucks. This year, it is even more exaggerated. It directly pulled out two excavators, both wheeled and tracked. , This speed of development is really staggering.
The greatest feeling of the staff of Hitachi Construction Machinery is that they are witnessing the growth and expansion of a Chinese construction machinery brand.
The speed is just what outsiders think, but Xingyuan himself thinks that their R&D speed is not fast. If there are enough R&D personnel and sufficient funds, these two excavators should have been on the market long ago, so there is no need to delay until now.
Xingyuan Machinery's excavator press conference is also very sensational.
At present, there are several state-owned enterprises in China that are developing and producing construction machinery. For example, Yuecheng Machinery Factory is producing crawler cranes. This is also an 863 project, but no new products have been launched yet.
Moreover, state-owned enterprises have greater advantages than Xingyuan. They have state financial support and a large number of outstanding engineers and technicians. They can not only organize groups to visit and study in Germany and Japan, introduce foreign advanced technologies, but also have technologies from many domestic research institutes. support.
Unlike Xingyuan, who can only bury his head and explore by himself, lack of people, money, and technology, all problems have to be solved by ourselves.
The biggest advantage of Xingyuan is that it has the foresight of Yuanxia, started earlier than its peers, has a clearer research direction, avoids many detours, can concentrate and rationally use resources, manpower and material resources, and reduce waste.
The crawler excavator produced by Xingyuan is not the first in China. Before that, factories such as Shanghai Construction and Hefei Mine have produced various types of hydraulic excavators, including crawler excavators.
However, Xingyuan is the first private enterprise in China to produce crawler hydraulic excavators, which is enough to cause a sensation in the industry. You must know that state-owned construction machinery factories are currently facing the dilemma of backward technology and difficult survival.
Being suppressed by foreign imported construction machinery products, it is almost impossible to survive. The country is also trying to introduce similar foreign companies and establish joint ventures with state-owned enterprises to achieve the purpose of introducing technology.
However, Xingyuan, as a private enterprise, broke through the siege at this time and launched a self-developed excavator. How could it not attract the attention and attention of the industry and society.
So this press conference attracted a lot of reports, and Yuan Xia actively cooperated with the interview, which is the best way of advertising.If no one came to interview him, he planned to go back and find Yuan Qiu to interview and report them.
However, the wonderful appearance of the excavator at the Canton Fair did not attract many orders. Without him, the excavator is too expensive. An excavator costs 30 million yuan. Private individuals can hardly afford it these days, and construction companies can only buy it.
In the whole of last year, the output of hydraulic excavators in the country was only more than 1000 units, which shows that the output and market are limited by the current economic level and are not large.
The best sellers at the Canton Fair are still electric sewing machines and dump trucks, and the three new products are hardly sold.
This result was expected by Yuan Xia, but it was not expected by others, especially the R&D personnel. They were full of confidence in the new product, but they did not expect the sales to be completely cold. This result is really disappointing. hit.
After Yuan Xia came back, he still called the employees to hold a celebration banquet. The cafeteria celebrated with extra meals for the general workers of the factory, and the R&D personnel were even invited to a restaurant outside for a big meal.
At the dinner table, everyone was not in high spirits.
Yuan Xia raised his wine glass and said, "Why are you silent, do you think that the sales volume this time is not good and it's not worth celebrating?"
Zheng Gong nodded and said, "You should have waited for dozens of excavators to be sold before holding this celebration banquet."
Yuan Xia smiled and said: "I think it's a victory to be able to catch up with this Canton Fair, and it's worth celebrating. As for the sales volume, it's too early to say. This thing is different from selling fresh products. They When you put it on the market, you can immediately see how the sales are. This is a product worth 30 million yuan. Anyone who plans to buy it will compare it over and over again and think carefully. Magazines have made a lot of reports on our products, and at least we won’t lose money if we earn this free advertisement, and the effect it brings will take a long time to see.”
Yu Xingyi also persuaded everyone: "Yuangong is right. Don't worry, the country is now working hard to develop the economy. From the perspective of comparing China and the United States, our country's development potential is huge, so the excavator The potential market is also huge. We must believe in Yuangong’s vision.”
When everyone heard what they both said, they felt a little more relaxed.
After all, some of them have given up their stable jobs to go to Xingyuan, and some have nowhere to go to Xingyuan. They all hope that Xingyuan will develop well and the products they develop can make money, so that their jobs can be guaranteed. Proof There is nothing wrong with your own choice.
After returning, Yuan Qiu made another special interview with Xingyuan, and gave Xingyuan a free advertisement in the provincial newspaper.
The salesmen worked tirelessly and actively traveled to various construction sites and construction companies to sell their own excavators.
On this day, Yuan Xia received a call from Si Haibo, asking him to call him back immediately.
Yuan Xia was outside at the time, so she hurriedly found a public phone and called Si Haibo.
Si Haibo said: "Are you free now? Come to Shanghai, and I will introduce you to a client. He opened a construction company and contracted several large projects in Pudong, requiring a lot of excavators. Look at your Whether the products can meet their requirements."
This is a good thing that fell from the sky, Yuan Xia couldn't help laughing: "Brother Haibo, you always surprise me."
Si Haibo said proudly: "That's, what is our relationship! This friend who runs a construction company was met when I was speculating on land in Hainan. At that time, he listened to my advice and got out in time. The loss is not big. Speaking of which, he also has to thank you for letting him buy some excavators from you as interest."
Yuan Xia laughed happily: "Okay, then I'll go there now."