Live broadcast to make money, ten dollars to build a money empire

Chapter 154

Chapter 154: Where Jiang Chen’s True Ambition lies!!

Jiang Chen glanced at Brother Pony, and then said: “It’s very simple, directly to the benchmark Shake the shade.” ”

“Directly against the shady?”

“That’s right, it’s benchmarking!”

When Jiang Chen nodded in his previous life, the block hand had been shaking for several years and was initially a software that recorded life bits and pieces through video and pictures

However, after three years of development, the operation of the block hand found that such an operation did not allow the block hand to obtain a large number of users, and the market directly changed the direction of development after that

I began to abandon some other things and move specifically towards short videos.

It is also this decision that allows the block hand to quickly attract a large number of users and the market, becoming a brother of short videos and shaking, which is only launched one year after the block hand made short videos

After the launch, the shaking shade directly targeted the block hand, quickly differentiated the block hand market, and then in the competition between the two sides, there were a variety of profitable models such as live broadcast delivery, advertising operation, etc., and realized traffic monetization even after four years of development

Shake Yin was once in the user’s daily life, directly surpassing the block hand nearly 20 million of course

Another important factor why Shake Yin can surpass the block hand later is that the block hand does things from 0 to 1 and shakes the shade, and after it is launched, it starts to drain traffic with the help of multiple portals such as today’s pitch bar under Text Beating

This leads to the fact that at the beginning of the launch of Shake Shade, there is a fertile user soil which is the advantage of Shake Shade

If Jiang Chen directly relies on penguins and prestige to drain the flow, the advantage is not worse than the shaking shade, and even greater than the advantage of shaking shade, of course, there is a premise here that is to benchmark the shaking shade

Only on the basis of user experience and short video gameplay are not weaker than shady, this advantage can be reflected in the good thing, and then with the help of reasonable drainage, it can produce miracle effects but if things are not good, even with the help of penguin traffic, no one will necessarily buy it

“At present, what we need to do is benchmarking, short video gameplay benchmarking, APP operation mode benchmarking, and business model benchmarking”

Jiang Chen continued, “Of course, the so-called benchmarking is not a complete copy, but on the basis of reference, add different things for optimization!” ”

“Then after the APP is developed, it will directly drain the flow?”

Xiao Ma asked, “Drainage is necessary, after all, Penguin Chat and Prestige’s user group are so large, if this traffic is not used, it is a waste.” ”

“But.”

Jiang Chen said, the words suddenly turned, “Drainage is necessary, but not the main one, although the users of Penguin Chat and Prestige are huge, they are also limited, and it is obviously unrealistic to seize the market with the drainage of the shaking, so we must find another way!” ”

“You mean marketing wars?”

Little Brother Pony’s eyes narrowed, “That’s right, it’s marketing!” ”

Jiang Chen nodded in the world’s short video market, Douyin can be said to be the only one, so the emphasis on marketing is relatively weak

As for the marketing method of brushing short videos with zero red packets, I didn’t even see that this is simply a king fried!

Once the development of the block hand APP is successful, with the drainage of penguins and prestige, and then a marketing plan to brush short videos and receive red envelopes can definitely catch penguins off guard

And when Brother Ma heard Jiang Chen talk about marketing, his eyes lit up Jiang Chen’s marketing methods he had seen

Not to mention the two marketing cases of the marketing war between Jiaduo and Wang Laofu, they were directly compiled into the teaching materials of the national college marketing course and the marketing war with the three links and one reach, it is even more wave after wave, which is simply difficult to overcome

I’m afraid that Mr. Ma knows this very well

So when I heard Jiang Chen say that we should focus on marketing, supplemented by drainage, and seize the short video market, Little Brother Ma suddenly couldn’t close his mouth happily!

“With Brother Jiang Chen’s words, I can rest assured!”

“With the marketing ability of the old brother!”

“This shot is definitely stable!”

When Xiaoma Brother looked for Jiang Chen, wasn’t he looking at Jiang Chen’s business operation ability and marketing ability?

Now seeing Jiang Chen’s confident look, he knew that he had found Jiang Chen right!

“When the time comes, I will immediately transfer R&D personnel to develop the APP according to your requirements, what do you think?”

Little Brother Ma looked excited, but Jiang Chen waved his hand: “Don’t worry, I have one more question!” ”

“What problem?”

Little Brother Ma was stunned Jiang Chen and said, “Brother Ma, do you want to play a big one?” ”

“Big?”

“Yes, big!”

Jiang Chen nodded, “What’s the big law?” ”

Little Brother Ma was puzzled, unable to understand the meaning of Jiang Chen’s words.

“Of course, out of the domestic market!”

Jiang Chen said that Little Brother Ma’s pupils couldn’t help shrinking, revealing a look of shock, he didn’t expect that he was just staring at the domestic market

But Jiang Chen is good, now that the domestic market has not been won, he has already set his sights on the ambition and appetite of the international market, which really startled him: “Brother Jiang Chen, will it be too big?” ”

Brother Ma said with some concern that after all, the steps were big and light

For him, step by step, first win the domestic market, in the foreign market, this is obviously the safest way, but now listen to Jiang Chen’s meaning, is to want to carry out at home and abroad simultaneously, this is a little too risky for them!

Instead of investing a lot of manpower and material resources and advancing at both ends, it is better to find one end.

Otherwise, if you fail, you will get nothing, but Jiang Chen shook his head: “If the steps are not big, how can you catch up with Shake Yin?”

In his previous life, after stabilizing the domestic market, he began to enter the international market and surpassed Facebook in one fell swoop, becoming the world’s largest and most user-used social platform

The block hand is in this piece, lacking long-term vision, thus losing the opportunity for international layout

But this world is not the same as the shady of this world, and has not yet entered the international market

That means that the block hand still has the opportunity to take a step ahead, enter the international market, and complete the business layout, but it must be fast

He is not allowed to wait, because no one knows whether Shake Yin now has a plan to enter the international market once Shake Yin also has a plan to enter the international market

So if you continue to follow the steps, want to stabilize the domestic market, and then enter the international market, then the block hand will always be one step behind, and lose the opportunity to occupy the international market, so, in this case

There is no extra choice to provide Jiang Chen at all, and it is necessary to take a two-pronged approach in both domestic and foreign markets, otherwise even if it wins the domestic market, the block hand will lose a bigger piece of fat.

International market “Since we want to do it, then we must take a long-term view, once we take the first step and occupy the international market, then how big is this cake, Ma always you must also know, right? ”

Jiang Chen continued to say that he wanted to persuade Little Brother to agree to go both at the same time, and the domestic and foreign markets would proceed at the same time.

Little Brother Ma nodded: “I naturally know how big the cake in the international market is, not to mention his founder Zack Borg as far as Facebook is concerned.” ”

Relying on Facebook, he became the third richest man in the world worth more than 100 billion meters of knives.

From this point alone, you can see how big the market in the global social field is once it wins!

It is definitely twice as large as the domestic market, or even several times larger” It’s just that I’m worried that if the paving is so big, my economic situation may not be able to support it! ”

Little Brother Ma is faintly worried that the cake in the international market is indeed tempting, but he must also have the ability to eat it

If nothing else, this funding is a problem “This Ma President you are overwhelmed, the two of us, if you want to eat this project, it must be a little difficult, but don’t forget!” ”

“We still have a mote investment behind us!”

Jiang Chen smiled and said that the little horse brother was stunned first, and then his eyes lit up: “Yes!” ”

“How did I forget this!”

Originally, he was a little worried that if the domestic market and the international market were developed at the same time, the capital, manpower and material resources would not be able to keep up after all

If too much money is drawn from the penguin for this project, which is also a burning project, he is afraid that it will affect the operation of the penguin itself

But now if there is dust investment behind the back, it seems that the financial pressure is not particularly big “How do you want to operate?” ”

“You and I contribute the majority of the capital, and then transfer funds from the mote investment for the project, so that the mote investment becomes the third shareholder!”

Jiang Chen said that the actual controller of his mote investment is a shareholding in the name of mote investment, and in fact, he is still the largest shareholder

“Then divide the funds into two tranches, one for the development of the domestic market and one for the development of the international market?”

Little Brother Ma kind of understood what Jiang Chen meant!

“That’s right, I have 100% confidence in the domestic market, directly grab half of the market, and fight with him on an equal footing, the key is the development of foreign markets!”

“Once we set foot in foreign markets, we will inevitably face the encirclement and suppression of foreign capital, which may be a vicious battle, so you must be mentally prepared!”

Jiang Chen reminded Little Brother Ma in advance that Little Brother couldn’t help but nod his head, showing a solemn look that he also knew the current economic environment

At the same time of development, it is also facing all kinds of obstacles and wolves are around, and they do not want the rise of the big country in the East, and it is even more difficult for domestic companies to go abroad

Not only does he need to bear the difficulties of foreign races, but he himself has a deep understanding of the encirclement and suppression of other capitalists, “But don’t worry, with our current strength, even if we look at the entire world, we should not be underestimated.” ”

Seeing that Brother Ma was a little lacking in confidence, Jiang Chen said again why did he let the dust investment take up the shares?

In addition to facilitating him to actually control the block hand and solve the capital problem, there is actually a more important purpose that is to tie Teacher Ma, Da Qiangzi, Liu Feixue, and Cao Wangde together through mote investment

If something happens, these people will be the straw that saves his life

“And as long as we can win this cake in the international market, I dare to directly assure you that when the time comes, our worth will directly double, or even several times!”

Jiang Chen drew a big cake for the little pony brother and nodded

If he really wins the international market of short videos, and then monetizes through traffic, it is entirely possible to double his value, or even several times undeniably moved at this moment!

Although the risk is very large, the reward is also quite amazing, so, gritting his teeth, the little horse brother said directly: “Okay, since you have said everything for this sake, brother, then I will follow you crazy!” ”

“It’s done!”

Over the years, the little pony brother also knows that he has lost a lot of sharpness but at this moment

His sharp energy was also completely aroused!

Seeing that Brother Ma agreed to come down, Jiang Chen was also completely relieved, and his hanging heart fell

The reason why he is so anxious to open up the international market is actually more important in addition to being afraid of shaking the shade and preemptively affecting his own money

Block hand, is a stepping stone to his business map to expand abroad, this is a very important step for him to cross from domestic to international, if he takes it, then everything is good to say relying on the short video to win the market, as well as the user group, he can take advantage of the momentum, step by step to extend his business tentacles outward, penetrate all walks of life abroad when the time comes

There are more things he can do, not to mention clothing, food, housing and transportation, if these industries are infiltrated by him, what consequences will it cause

Take short videos alone, if he occupies most of the short video market in a country, he can achieve a kind of consciousness guidance through short videos

To put it nicely, it is a cultural export to the outside world!

Just imagine, when through short videos, some of our domestic culture and folklore, popularized, let them watch, study, learn for a long time

What kind of situation will this create?

That will make those foreign races weaken their sense of cultural belonging, so as to have a sense of identity with our culture, customs, and so on

Jiang Chen must win the international market of short videos! Because, this is his first step to the world stage! You can only succeed and not fail!