ca-book Chapter 159
Chapter 159
Chapter 159: Sneak Attack Marketing?!!
The shaking festival on August 23rd, in fact, Xiao Ma also knew, but he didn’t care but what he didn’t expect was that Jiang Chen wanted to put his own marketing advertisement on the whole network at that point in time
But I have to say that this time point is really amazing! When the staff of Shake Yin were all busy with the Shake Shade Festival, Jiang Chen placed block hands in marketing advertisements on the whole network, which was undoubtedly the same as the island maid’s sneak attack on Zhenzhu Port
Directly shivering yin was caught off guard and waited for Zhang Yiming to finish the shaking yin festival, and when he turned back, it was already too late!
“In the end, it’s a young man, don’t talk about martial arts!”
Brother Ma sighed with emotion, but had to be convinced, Jiang Chen’s achievements, creativity, timing, and grasp of the marketing path were all just right
If you start to launch a marketing advertisement for hand-brushed short videos to receive red envelopes now, the effect will definitely not be as good as the one that was launched on the day of the Shake Yin Festival, because it is launched now, Zhang Yiming will be able to react quickly and make corresponding countermeasures
But if it is still launched on the day of the shaking festival, Zhang Yiming’s attention will be distracted, and by the time they react, the marketing advertisements of the block hand have been wiped all over the network, diverting a large number of users!
“How can this be called not talking about martial arts?”
“The mall is like a battlefield.”
“Business is also a trick.”
“What I do is reasonable, it is also normal competition, and there is nothing wrong with it!”
Jiang Chen smiled at this kind of thing, originally paying attention to the right time and place, the same advertisement, at different times can produce different effects
He chose to place block-hand advertisements at the shading festival in order to improve the advertising effect and in his previous life, when Prestige and Zhifubao snatched the third-party market
Why can Vixen complete the reversal and be equal to Zhifubao when it enters the third-party payment later?
Isn’t it because prestige does not talk about martial virtue, and during the Spring Festival in 2015, he spent a lot of money to win the naming rights and event planning rights of the interactive link of the Spring Festival Gala?
Established for two years through the interactive activity of shaking and receiving red envelopes, Vixen Payment quickly opened up the third-party payment market and became a domestic mobile payment giant
And it greatly impacted the Zhifubao market, which has been doing third-party payment for more than ten years, and when Zhifubao reacted, it was already late! At that time, Teacher Ma also said that the penguin was a sneak attack on Pearl Port
It can be seen that in addition to the importance of planning, the timing of marketing advertising is also very important, so Jiang Chen’s choice to place marketing advertisements during the shaking festival is also beyond reproach
And the little horse brother naturally will not say anything, on the contrary, he is very supportive of such a move after all
This may have a miraculous effect on winning the domestic short video market: “In this case, then set the date for August 23, and put a marketing advertisement for hand-brushed short videos receiving red envelopes on the whole network!” ”
Little Brother Ma said Jiang Chen nodded, so in the following days, he ran the company and the club every day
The rest of the time is to find Lin Youwei to go shopping, watch movies, and take her to eat delicious food: “Senior, after school starts in September, I will be in my junior year, I want to go to the internship in advance, do you have any good suggestions?” ”
After watching the movie in the evening, on the way to send Lin Youwei home, Xiao Nizi asked.
“Internship in advance, enter the society in advance, and when you graduate, you can adapt to the social environment in advance!”
Jiang Chen smiled, “Then senior, are you supporting me to do an internship in advance?” ”
Lin Youwei’s eyes lit up and looked at Jiang Chen, “Yes!” ”
“Seniors are so good.”
Lin Youwei was delighted
“But there is a premise Jiang Chen said.”
“What premise?”
“That is, on the basis of your academic completion, you can do an early internship, if you have not completed your studies, then the early internship is not a good thing for you!”
Jiang Chen explained that at Qinghua University, many capable students will do internships in advance to improve their abilities and adapt to the social environment after graduation
But this has a premise that is good enough to complete the study, and then go to the internship such as Liu Feixue
She had completed all the courses in the university in her sophomore year and got graduation credits, so she was able to establish Feixue Investment by herself in her third year, and did a sound and colored Lin Youwei to intern in advance, Jiang Chen did not object, but there was a premise, that is, to get the study done first
If the studies are not completed, he does not recommend the internship in advance: “Don’t worry, I have almost completed the four-year course in college, otherwise I would not have proposed an internship!” ”
Lin Youwei raised her head and said a little ostentatiously, “So powerful? ”
“Of course, if nothing else, it should be a full score for graduation in each subject!”
Lin Youwei’s face raised a hint of pride Jiang Chen and said, “So excellent, or go to the mote to invest, let Senior Sister Feixue take you.” ”
Lin Youwei is studying finance and economics in the school performance Jiang Chen also asked Zhong Weiguo to understand, it is indeed very good.
If she can, Jiang Chen wants her to learn from Liu Feixue, and if there is no problem with her ability, she can let Lin Youwei take over Liu Feixue’s current position and be responsible for part of the work of the mote investment
In this way, Liu Feixue can be liberated, follow him, and help him expand his territory, instead of being trapped in the dust investment
Of course, all this depends on Lin Youwei’s work ability after all, it is one thing to be excellent in school, and it is another thing to be excellent in society
All this has to be verified before I know “if I go to the mote to invest, will it not be good, I am afraid that others will say that I go through the back door.” ”
Seeing Jiang Chen say to go to the dust investment internship, Lin Youwei obviously has some scruples, after all, the dust investment is now the first investment company in China, and even in the future, it is very likely to become the leader of the domestic investment community
Not to mention anything else, in Peking University, many students studying finance and economics want to go to the mote investment club for internship but want to enter the mote, which is too difficult!
If she enters the mote, she is also afraid of others gossiping: “What is there to be afraid of, and even if you enter the mote, you have to start from the bottom investment and financial planner, and whether you can be promoted depends on your own ability.” ”
Jiang Chen said, otherwise if he simply arranged an idle position for Lin Youwei and received a salary, he might as well directly keep Lin Youwei at home to let Lin Youwei into the dust, just to see her ability, want Liu Feixue to take her, and help him share some pressure in the future
“Okay, let’s go to the mote!”
Hearing Jiang Chen say to start from the bottom, Lin Youwei didn’t say anything more, but gladly agreed: “Then you have to do a good job, and I will expect you to help me share some pressure in the future!” ”
Jiang Chen said half-jokingly that Lin Youwei nodded heavily: “Well! ”
Obviously, this little Niko takes it seriously!
And even if Jiang Chen didn’t say this, she would try to prove herself, because she didn’t want to embarrass Jiang Chen and the other side
Zhang Yiming saw that the short video creation incentive plan he introduced did not cause Jiang Chen to fight back for eight or nine days, so he completely relaxed and put all his energy on the shaking festival!
The 7th Anniversary Celebration was the most important event they had prepared during this time
As the leader in the field of short videos, Zhang Yiming spent a lot of manpower and material resources, not only invited high-quality short video creators on the Douyin platform, but also invited a large number of stars
First, to celebrate the seventh anniversary of the establishment of Shake Yin, the second is to create momentum for Shake Yin’s listing and financing, but Jiang Chen disrupted the plan some time ago and made a bit of a mess
Now seeing that the block hand has no intention of fighting back, Zhang Yiming asked the company’s employees to focus on the event ceremony day by day
It was the day before the 7th anniversary ceremony on August 22
The Nine Trees Gymnasium has been leased by Shake Yin, and the stage for the 7th anniversary celebration has begun to be set up at 8 a.m
The equipment began to be installed at five o’clock in the afternoon, the lighting, speakers, tables and chairs, all were installed, and many invited stars began to rehearse
The next day, on August 23, the annual festival, the staff of the shaking shade had arrived at the event site at 7:30 in the morning
One after another, Internet celebrities on the shade arrived at the event site and started the live broadcast at 3 o’clock in the afternoon
The sun has not yet set, and the short video creators and online celebrity anchors who have received invitations to events before night have begun to enter the venue one after another
And those top Internet celebrities, as well as celebrities, were belated, arrived at the scene at five o’clock, and then made up in the lounge, and then waited for the red carpet to shake the official live broadcast at six o’clock in the evening
It means that the first link of the Shake Shade Festival officially opens is to walk the red carpet those Internet celebrities with tens of millions of fans and step on the red carpet when they appear
In the official live broadcast room, it was immediately covered by barrages and gifts, which was not much worse than the top stars in the entertainment industry and even the popularity of some Internet celebrities, higher than some stars in the entertainment industry!
“No wonder so many celebrities want to live broadcast with these Internet celebrities, this popularity is indeed terrifying!”
Looking at the shaking users who frantically brushed gifts for Internet celebrities in the live broadcast room, Jiang Chen was also a little embarrassed, but he had to admit that a tens of millions of short video Internet celebrities, its ability to absorb gold is not worse than the so-called stars
Even many celebrities’ ability to absorb money is not as good as that of short video Internet celebrities, which is why so many stars have begun to bring goods to make money in recent years.
Brother Jiang Chen, you are still in the mood to care about the popularity of these Internet celebrities, you should give an accurate sentence, when to place advertisements!
“This is all dying of me!”
At this time, Xiao Ma Ge, who had already flown from Shencheng to the imperial capital, said that he should now be eager to put a marketing advertisement with a hand-brushed short video to earn red envelopes!
“Don’t worry, wait!”
Jiang Chen smiled and signaled Brother Ma to be a little restless, “Still waiting?” ”
Little Pony’s eyes widened, “Of course! ”
Jiang Chen nodded, “Now it’s just a red carpet session, and Zhang Yiming and the shaking high-level executives have not appeared, so wait.” ”
Only after Zhang Yiming and Shake Yin’s high-level officials appeared, Jiang Chen could be completely relieved to see this, and Little Brother Ma didn’t say anything, and could only wait patiently for more than an hour
Finally, all the celebrities and Internet celebrities walked the red carpet after the camera in the live broadcast room switched to the stage inside the stadium in front of the huge stage, one by one
The guests were all invited stars, as well as top Internet celebrities, and Douyin’s partners were the short video creators of the Douyin platform and the users of Douyin
In the first row of the guest seat, there were still vacant seats, with the names of the shaking executives written on them, but quickly
And somebody sat down, “These are the shady executives.”
Little Brother Ma reminded.
“Hmm!”
Jiang Chen nodded, “But I didn’t see Zhang Yiming’s figure, wait a minute, he should be on stage to give a speech.” ”
On such an important occasion as the seventh anniversary ceremony, it stands to reason that Zhang Yiming, as the founder and executive director, is absolutely impossible to be absent
But I was not afraid of ten thousand, I was afraid that in case I still had to see him appear in person, so the two waited for a while
At this time, the host first said an opening statement, and then took the microphone and said loudly: “Please invite the founder and executive director of Douyin, Zhang Yiming, and Mr. Zhang to come on stage and send us a grand speech!” ”
After the voice fell, all the lights hit the stage, and everyone’s eyes were attracted to it, and then they saw Zhang Yiming, dressed in formal clothes, walking out of the backstage
“Okay!”
“It’s time to start fully running our marketing ads!”
The moment he saw Zhang Yiming, Jiang Chen directly opened his mouth and said to Brother Ma, “Understood!” ”
Little Brother Pony nodded, and a phone call was made to see the penguin browser prestige
This penguin portal and social platform, all seem to have received unified instructions, and began to place advertisements for hand-brushed short videos to receive red envelopes—